Product label printing is a critical part of the marketing strategy of any company. It communicates brand identity, product specifics, and even company culture through a visual medium that is easily understood by customers. The right labels will stick with your brand and create lasting impressions with your audience.
A sticker is a piece of printed paper, plastic, vinyl, or any other material with temporary or permanent pressure sensitive adhesive on one side. It is usually adhered to items for decoration or for functional purposes. These items may include products, packages, containers, boxes, notebooks, walls, cars, and more. In addition to being used for identification, labels have a variety of other uses that can be useful to businesses and organizations including providing return or warning information, tagging specials or sales, identifying an item for easy retrieval, as name tags, and much more.
Professional sticker printers offer a wide range of customized label printing options that can be used for a multitude of applications and marketing purposes. While it is possible to print your own stickers with an at-home printer, the quality and sturdiness of professional-grade printed labels are unmatched.
When choosing the right printing method for your next product label project, consider the following factors:
Economies of Scale
The more stickers you order, the lower the price per sticker. Ordering larger quantities saves money on each individual sticker and can result in significant savings over the long run.
Colors
Digital printing allows for vibrant, eye-catching colors that can really stand out on your packaging. The digital printing process does not require creating a separate film for each color, so it is very cost-effective for smaller orders.
Die Cut Options
A custom-die cut label can add an extra level of branding for your business. Whether you want to add a company logo, contact information, or another important element that can’t fit on the product label, die-cut stickers are an excellent way to get noticed by your target audience.
Finishing Options
To give your labels a finishing touch, they can be laminated for added durability and protection from water or stains. Laminate also helps to enhance the color of your stickers by protecting them from the sun and other environmental elements that can fade over time.
Sticker printing can be a cost-effective and effective marketing tool for your business or organization. When paired with high-quality materials, it can help increase your brand recognition and customer loyalty. Be sure to choose a reputable sticker printing company that offers fast turnarounds, affordable rates, and a hardcopy proof of your order before sending it to print. A great printing company will not send your stickers to production until you are absolutely satisfied with the design and text. They will work with you to ensure your stickers look exactly how you imagine them on the screen, and they will be able to make revisions quickly and economically. If you need to have some quick, short-run label printing done for a holiday or event, they will be happy to accommodate you.